![]() “Even while your teams are remote, you can continue your culture, maintain it, and grow it,” said Hani Goldstein, founder and CEO of Snappy. With so many people working from home, and a full return to a five-day workweek in the office now looking increasingly unlikely, that doesn’t mean companies should toss out all the hard work they’ve done to build a unique office culture. “Companies need to think critically about how they're going to support, retain, and promote remote talent, and they have to do that in very different ways than they do for employees in the office, or a year from now we’re going to hear about huge retention issues,” she said.Ĭompany culture is more important than ever But it’s not enough to simply slap a “remote” label on a job that used to be in an office, said Caroline Fairchild. There has been over an 800% increase in work-from-home job listings posted on LinkedIn compared to a year ago, as companies realize they can hire great talent just about anywhere. “Ask yourself, what matters most to us? And who do I need to have on board to increase our odds of achieving our mission?” Having a huge potential market is critical for any company’s long-term growth, but brands that combine the economic opportunity with a very clear and important mission will have a better chance of attracting the best talent who can help them grow into household names, said Irving Fain, CEO of Bowery Farming. Your mission attracts talent and spurs growth Anything that’s done deliberately benefits underrepresented communities,” said Carolyn Childers, co-founder and CEO of Chief. “At first I was fearful the hybrid model would not serve underrepresented communities, who may opt into remote work and could thus lose out on promotions, but now I’m optimistic because companies are making very deliberate decisions about how to do hybrid. Simple product placement will no longer cut it brands should instead hire creators aligned with their values and then turn them loose to make creative, edgy-and very subtly-branded-work that is as fun to watch as non-sponsored content.Ī hybrid workplace should benefit everyoneĪs many companies consider a hybrid workplace where employees spend some days at home and some in the office, it will be important to build these structures with intentionality to include underrepresented groups, such as mothers or Black workers who may not want to return to an office where they’ve never felt particularly included. Modern brands need to find new ways to engage the most popular creators through innovative partnerships. ![]() “With YouTube, TikTok, Twitter, Twitch, Instagram, and more, anybody can make content that’s seen immediately by millions,” agreed Eric Wei, co-founder and co-CEO of Karat Financial. The best creators can make a very good living, especially if they collaborate with brands. Today, creating content across multiple platforms, from TikTok to YouTube and Snapchat, is almost seen as “birthright,” said Dustin Goot, head of creator monetization at TikTok. ![]() ![]() Here are 10 key takeaways from an action-packed event: More brands will hire creators With New York at the nexus of many of the most groundbreaking digital trends, we invited leaders from NYC-based companies such as Bowery Farming, Chief, Slice, Jokr, Snappy, Odeko, and Function of Beauty to speak, but also founders from global digital innovators such as TikTok, StockX, Para, and Karat Financial. Through thought-provoking panels, we delved into how technology is rapidly impacting e-commerce, food, healthcare, lifestyle, and the future of work. GGV Capital’s sixth annual EvolvingIE Summit is a wrap! Our annual gathering of innovators shaping the digital economy-disrupting how we live, work, and play in the 21st century-saw more than 1,000 entrepreneurs, executives, and investors engage on building a digital-first future.
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